Marketing Strategy
“Lauren worked with me and other senior leaders at Avenues to create a marketing framework to more strategically develop, prioritize, measure and adapt our marketing efforts. Lauren brings a broad strategic vision, quickly adapts her expertise to the industry (in this case education), and creates effective action plans that we continue to implement with success. Lauren is an excellent collaborator and able to navigate the nuances of organizational structures. She is a team player and delightful to work with. I would recommend her for any project in need of strategic marketing support.”
“I hired to Lauren to develop a marketing strategy roadmap for a global nursery through 12th grade private school group. Lauren was able to grasp the particulars of this industry and provided a very high quality product that is still in use today. I would recommend Lauren to anyone needed a seasoned marketing executive.”
Marketing Execution
“Lauren and I worked together in a fast paced, “build from scratch” environment where she absolutely excelled. She is the consummate pro’s pro – very reasoned in her judgments and decision-making and an expert in her field. She has a keen sense for marketing strategy and tactics. She understands traditional marketing as well as the newer disciplines like mobile apps, social media and the like.”
HNW / Luxury Marketing
“Lauren’s input and expertise has not only been incredibly valuable, but it’s a rare talent in the industry. She understands a key demographic that many people “think” they know well, the high net worth consumer. She knows what they like, their personalities, and even some of their personal challenges that determine what decisions they make. She provides great vision of what needs to happen and then breaks it down to how we execute them as a small company on a budget.”
“Lauren has great depth and breadth of marketing knowledge and experience. She is a big picture strategic thinker, playing a key role in defining the NetJets brand and evolving the messaging with the changes in the market. Lauren demonstrated good business judgment and kept the team focused on business deliverables.”
Marketing Technology
“Lauren’s breadth and depth of marketing and management experience adds tremendous value and perspective. I hired her to conduct a marketing technology RFP. She got up to speed quickly, did a great job on the project, and added value way beyond the initial assignment.”