UNIQ Luxury is a members-only luxury marketplace, providing unparalleled access to a unique selection of luxury goods and services, along with curation, savings, and rewards. The founder and CEO of UNIQ Luxury hired Fryefield & Associates to bring his vision for the business into reality and develop a full marketing platform for both consumers and commercial partners. This complete body of work encompassed a wide array of marketing activities including brand identity, strategy, and messaging, prospect and member communications, website, collateral, event planning, as well as interactive showroom screens. A key strategic contribution was pivoting the marketplace model from a PC based to a mobile first approach through the development of an app using cutting-edge tools from Adobe. Working along with Segal Savad, Fryefield & Associates was able to support the launch of UNIQ Luxury over a 6 month time period with the opening of the first showroom in Mexico City in November 2016.
