Fryefield & Associates

About

Driving Business Growth through the
Art & Science of Marketing

What We Do

Fryefield & Associates helps brands build awareness, generate leads, and retain customers by connecting their marketing strategies to the technology, data, and creative execution needed to drive consumer engagement and increase revenue. 

We bring a wealth of big brand marketing experience and marketing technology expertise to help your marketing team deliver against its goals. We know what it is like to be a CMO, so we can help you: 

  • Figure out what needs to get done and how to get it done across an organization

  • Sort through all of the different marketing technology options to determine what best meets the needs of your business

  • Create relevant and targeted communications that engage customers and drive revenue, in a multi-channel, mobile-first world

  • Deliver tangible and measurable results

Let us be your trusted partner and resource, helping you define and execute your marketing plans, wherever you are in the process, for as short or long as you need us (think short-term SWAT team to longer-term full-time engagements). 

You can be assured that we will provide a consumer-centric, data-driven approach that combines the art and science of marketing to create compelling, relevant, and timely marketing communications that deliver results. 

Services We Provide

 

CMO experience combined with marketing technology expertise

 

Marketing Planning:

  • Outsourced CMO Capability

  • Process and Roadmap

Analytics:

  • Market Research

  • SEO/SEM

  • Campaign Analytics

Digital:

  • Websites

  • Apps

Marketing Technology:

  • Needs Assessment

  • RFP Development and Process Management

  • Vendor Implementation Management

  • Marketing Automation

  • CRM

Branding:

  • Value Proposition

  • Positioning

  • Brand Architecture

  • Logo and Guidelines

Campaigns:

  • Awareness

  • Acquisition

  • Customer Loyalty

  • Multi-Channel Journey Mapping

  • Media Planning

Who We Are

 

Lauren Fryefield  Founder and Managing Partner

Lauren is an experienced CMO with a career that combines the marketing discipline of American Express, growth and transformation at NetJets, turnaround at Vonage, as well as start-up experience creating UNIQ Luxury, a new luxury marketplace. She is a consumer-centric marketer with a passion for using data and marketing technology tools as the foundation for engaging and effective creative execution that drives business growth.

Lauren has travelled extensively around the world, including almost all 50 states. Tied for her favorites are Maine and Alaska, but not in the winter as she is not a big fan of the cold weather.